Sony
Sony MEA Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Zoom Lens
Sony Middle East & Africa has officially announced the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model SEL2470GM2). Sony developed the world’s lig...
Sony organizes a series of green initiatives to mark Earth Day and raises awareness about environmental sustainability
Sony Middle East & Africa held a series of initiatives to raise awareness about environmental sustainability on 22 April as part of Earth Day. It earmarked 25 spots for tree planting, and staff wa...
Sony finally bringing a long-requested feature to the PlayStation 5
Sony has officially announced that the long-awaited Variable Refresh Rate (VRR) support will start rolling out globally to PS5 players this week. On HDMI 2.1 VRR-compatible TVs and PC monitors, VRR dy...
Sony unveils the design of the PlayStation VR2
After confirming that it will be called the PlayStation VR2 in January last month, Sony has now revealed the design of the new VR headset in its full glory. With the PS5’s white backplate color ...
Sony Middle East launches the LinkBuds in the UAE
Sony has introduced a new way to enjoy your favourite music and the important moments in life, all at once, with the brand-new truly wireless LinkBuds. You can stay connected and aware at all times, w...
Sony Corp. confirms an increase of 32% in operating income for Q3 FY2021
Sony Corporation registered a strong third-quarter operating income of US$4.09 billion (¥465.2 billion) in FY2021, a 32 percent increase from US$3.09 billion (¥351.9 billion) in FY2020. Concluding 31 ...
Sony announces new firmware update for FX6 camera
Sony Middle East & Africa announced a new firmware update (Version 2.00) for full-frame Cinema Line camera, FX6, which includes AI-based Real-time Tracking – a long-awaited Auto Focus feature that...
Sony announces the 2022 BRAVIA XR TV lineup with XR Backlight Master Drive Technology
Sony Electronics Inc. has officially announced the new BRAVIA XR television series, including MASTER Series Z9K 8K and X95K 4K Mini LED models, MASTER Series A95K, MASTER Series A90K and A80K 4K OLED ...
Sony MEA announces the WF-C500 truly wireless earbuds in the UAE
Sony Middle East & Africa has announced the latest addition of WF-C500 earbuds to its truly wireless segment. With easy to use Bluetooth® pairing, long-lasting battery life and unique sound custom...