du has announced a campaign in collaboration with Mastercard to make online bill payments and recharges on My Account more rewarding for its customers. In addition to saving them time, each bill payment or recharge made using a Mastercard card on My Account (either on du App or du.ae) will automatically enter customers into the draw.
From November 10th to December 10th, 2016, du customers using their Mastercard card on My Account to settle bills, make auto-payments, recharge their credit, or use Quick Pay can look forward to winning a wide range of rewards as part of the competition. In addition to AED 50,000 mega-prize cheque, 30 gift card prizes (ranging from AED 300 to 2,500 in value) are up for grabs for each category of payment or recharge made. A total of 121 prizes are to be won, with a combined worth of AED 200,000.
According to du, the demand for its My Account tool has grown 20% in 2016 after the firm made it even easier to perform essential transactions with the swipe of a screen, or click of a mouse. In addition to My Account’s ‘no log in required’ Quick Pay service, customers can set up auto-payments and auto-recharges for an even easier way to stay connected. My Account now offers added transparency, allowing customers to manage spending by setting data usage limits and viewing bill history, as well as showing live data, SMS and call usage. Over the past year, over 50 new functionalities have been added to My Account, saving thousands from queuing in stores and call centres every day.